Aria — Production AI Voice Receptionist

The problem

Small businesses lose leads to missed calls, after-hours voicemail, and slow follow-up — and most can’t justify a full-time receptionist. Dasfair sells AI agent services, which raises the obvious buyer question: does this actually work on a real phone line, or is it a demo reel?

What I built

Aria: a production voice AI deployed on Dasfair Marketing’s main business line (216-480-9710), not a sandbox. She answers every call 24/7, qualifies callers with a two-question bundle-fit flow, quotes exact catalog pricing from a structured knowledge base, and books appointments directly into the calendar — or texts the store link for self-service checkout. She identifies as AI on the call and pitches herself as the live demo of the service she represents.

Result

Live in production since May 20, 2026, passing 10/10 test scenarios before go-live. Aria is simultaneously the product, the demo, and the sales channel — every marketing touchpoint (social posts, Upwork profile, business cards) uses “call the number” as the CTA because the call itself closes the argument.

Technical notes

• v4 system prompt enforces sales discipline programmatically: bundles before standalones, exact-dollar pricing (never rounded), and a dual-close strategy (book a call or text the store link).
• Knowledge base is sourced from the live store catalog as the single pricing truth, so Aria can’t drift from published prices.
• Phone line is A2P 10DLC verified with forwarding to mobile for human-escalation paths.
• CRM operations are AI-assisted end to end: Claude Desktop connects to GoHighLevel via MCP for contact, pipeline, and conversation management.